Starting up a company, how
companies grow and how they sustain?
New high-growth companies are
entrepreneurial ventures with the ambition of achieving substantial sales of,
for example, Dfl. 50 million or employing, say, 100 staff within five years of
their foundation. During this period, what began as a start-up should have become
an established enterprise. This is a significant distinction compared to less
ambitious company foundations. New high-growth companies are rarely in a
position to finance themselves; they can only be realized with the assistance
of powerful professional investors. Thus, for anyone setting up a high-growth
company, finance is the existential issue. This means that, right from the
start, the concept must be regarded from the perspective of future investors
Key Points to this case:
-The essential factors in
starting up a successful company
-How professional investors look
at new companies
-The typical process for starting
up a high-growth business
Case: 4D Business Consulting 4DBC
